Businesses that desire to keep customers informed about product and company developments usually discover that a blog can help. After all, some of the largest, most successful businesses including Microsoft and Google regularly communicate with their customers and their partners through online blogs. There they communicate news about the company, product development plans, bugs, technical support, special deals, and more.
When starting a blog, not just any blogging platform will do. After all, a business blog has high demands for reliability, accessibility, and speed, so you need a blogging platform that you can count on. To help you find a solution that is best for your business, here are five blogging platforms that you should consider.
1. WordPress: the worldwide defacto standard for blogging is WordPress. This free open source software has been under development for years and has become a veritable Web content management system (CMS) that adapts itself to a variety of uses from part time bloggers to freelance artists, to political analysts, and commercial sites. With millions of users worldwide and thousands of themes, plugins, and other customizable options available, WordPress should always be in the running for any blogging need. Be sure to check out the powerful business themes that bolt on to Word Press that make it easy to create a professional online presence with powerful expanded features.
2. MoveableType: for a blogging experience that is distinct from WordPress, MoveableType is a perfect choice. A product of Six Apart software, MoveableType comes in several flavors, with a special business product available that powers a diverse presence on the Web. With options available for five to twenty users, MoveableType Pro Business has the horsepower you need to manage the entire presence of your business online, including blogs. MoveableType is not free, so be prepared to pay for the impressive power under its hood. One thing is certain: the price paid for MoveableType is sure to bring rewards to your business many times over.
3. Posterous: ease of use favors the online publishing platform, Posterous. Unlike WordPress and MoveableType, Posterous does not run on your server. This means that all the hassle of configuring a server or purchasing a hosting package is eliminated with this blogging platform. Getting started with this platform is unbelievably easy: all you do is send an email to the site and it replies to you with your Posterous Web site address. Posterous clearly lacks the robust Web management features of other platforms, but makes up for it by providing one of the simplest ways to create and maintain a blog. Go ahead. Try it out!
4. Textpattern: a flexible CMS that lends itself easily to the creation of a unified Web presence for your company. Designed to be naturally intuitive, Textpattern gives you complete power over your content, allowing you to combine blogs with other business features. This software has the benefit of being free and open source and prides itself in the power it has to focus on its smooth-running engine to deliver exceptional Web sites. Although many see Textpattern simply as a WordPress alternative, it has its own, powerful identity that can give your blog a unique look and feel.
5. Habari: for those wishing to try the out of the ordinary, the futuristic Habari brings modular building blocks to the table, forming an innovative approach that connects to a variety of databases and supports a wide array of online content sources. Static pages help you design a Web presence that surrounds your blog while Atom publishing support, tagging, and a variety of plugins make it easy to build a powerful Web site in minutes. Habari supports multiple users and multiple sites, enabling it to grow with your business.
Creating blogs for your business is something you can do to improve your communication and interaction with your customers. By taking your blog to the next level, you can create a robust Web presence that can promote your business and offer customer service and support. Now is a good time to try out these five business grade blogging platforms, so get started!
Tidak ada komentar:
Posting Komentar